McCredie Retail Solutions: Why your brand is more than a logo

There are many misconceptions that your brand is just your logo. However, if you don’t have a brand you don’t have a logo – isn’t that a brain teaser?

What a lot of businesses don’t recognise is that branding is a lot more than just a few symbols and some colour joined together to create a logo. Rather, branding should be everything and anything done externally to, and internally within the business, that correlates with expressing the mission and vision. Logos have become what we as consumers recognise and associate our feelings and the status of a brand to. A logo is purely utilised as the identification mark of of company and yet, the power of the logo is extraordinary. It’s the small piece of the larger puzzle that makes a brand successful.

Stumble upon your values

When businesses begin to build and create their brand, they subconsciously jump straight into their sketch books to whip up a fresh symbol that identifies and diversifies themselves from competitors. Creating a logo, despite its importance, is not the first step you should take when developing a brand. Instead, one’s brand must first produce a developed comprehension of and acknowledge their core values. These values will give your consumers a better understanding of whom they are buying from.

Design an experience, not an illustration

Experiences are simultaneously connected with emotions. Customers should be able to feel your brand, products and services, and not just view them from a distance. Creating an experience has a long-lasting impact on consumers, as they generate an emotional motive to return. At McCredie we configure and generate a store experience that is aligned with your values and vision through elements such as the brand, product design and layout.

Pungent personality, that sticks around

Quality business branding focuses on amplifying that potent individuality and uniqueness of the business to create a sense of competition and customer difference. A logo cannot transcribe the entirety of a brands personality and achievements, however, McCredie is still able to illustrate the brand’s character throughout the store and make a strong impression on customers. A consumer’s connection to a brand’s personality is achieved through similar traits and characteristics to the brands mission and overall vision.

Mccredie can create their brand through a consistent storewide approach that reflects upon their brand personality.

You may pay to have a logo designed but it is consistent, carefully narrated branding that will have the greatest impact on your business’ long-term success. We believe the logo is merely the beginning of the experience; branding is the key to long-lasting success and consumer trust.